The short version
Non Bank has a strong name, good reviews and plenty of written work in Drive, but the site has gone backwards since May. Semrush shows organic traffic down from 569 to 191 a month, and GA4 shows contact form enquiries falling from 486 in July 2025 to 9 in September 2026 and none so far in October. That needs checking first. Underneath it: redirects to a dead staging site, copied page titles, a 27/100 mobile speed score, and name, address and phone details that disagree across 115 places online, including the site's own schema.
- Month 1: test the contact form, fix tracking, find the traffic drop, fix the dead redirects and copied titles, rename the Google profile, start reviews, fix the schema and the site's own NAP.
- Month 2: publish the location pages, FAQs, calculator and IRD page already written, then push bad credit home loans and bridging finance.
- Month 3: restart the blog, new loan topics if Kim offers them, and real NZ links.
- Citations: its own section at the end. Every mention is in the NAP mentions Google Sheet.
Removed ideas (0)
Sources: full crawl of all 58 URLs found (45 in the sitemap, 47 live pages), Lighthouse mobile tests of the homepage and bad credit page, Semrush NZ database (organic keywords, traffic history, keyword gap against iLender, Platinum Mortgages and One Stop Financial, backlinks), Keywordy NZ search volumes, GA4 property 311653486 (last 90 days and monthly since May 2025), Google Maps and Bing Maps checks, the Companies Office and FSPR, and the client documents and Asana tasks for Non Bank. Search volumes are monthly NZ searches.